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Ragbricks
– Real-time answers from your live data
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How a simple Monday morning pipeline check exposed the real issue with CRM reporting and led us to build real time intelligence for HubSpot users in the UK and Germany.
12 November 2025 — You're the Sales Manager in a 50-person B2B SaaS firm. It's Monday morning. Your first task: pull up your HubSpot CRM pipeline report. You export a spreadsheet, merge tabs, cross-check emails and meeting notes—and 45 minutes later, you still haven't coached your team.
Now switch perspective: You're the Founder of a 30-person German-UK services outfit. Your team uses HubSpot across sales, marketing and customer success but when you're asked "What changed today?" you find yourself shuttling between multiple dashboards, spreadsheets and Slack threads.
Both of these scenarios share a blunt truth: You have lots of data. But you don't have the intelligence you need.
In mid-market B2B companies (20–200 employees, £1M–£50M ARR) using HubSpot, we kept encountering the same bottlenecks:
Sales leaders spending 30–60 minutes a day compiling reports instead of coaching reps. AEs or CSMs wasting 5–10 minutes before every call gathering context from deal history, open tickets and notes across tools. Founders/COOs being asked "what changed today?" and digging through fragmented data to provide answers.
Behind these frustrations lies a structural issue: static dashboards and scheduled reports simply don't keep pace with how fast teams must move today. They tell you what happenednot what's happening now or what you should do next.
Recent research has found that data credibility and trust in CRM systems remain major issues in mid-market teams. On top of that, many mid-market organisations don't have a dedicated RevOps or analytics team. That means the burden of insight falls on sales, success or marketing leads who already have full plates.
We believe every HubSpot user in the UK or Germany—whether a VP of Sales, an AE/CSM or the Founder who wears many hats, should be able to ask a plain-language question of their CRM data and receive an instant, actionable answer. No manual merges. No time wasted.
Imagine this:
"Which deals over £50k entered stage 'Proposal' in the last 8 hours and have had no contact today?"
You receive instantly: "Here are four deals. Reach out this afternoon. Two are in Germany; one has had no meeting in 12 days."
That kind of intelligence doesn't just save minutes. It refocuses your team's energy, spotlights what matters and frees you to act rather than report.
Today, we're launching the Ragbricks MVP: a real-time data retrieval chatbot powered by Retrieval-Augmented Generation (RAG). It queries live HubSpot data through natural language: no exports, no manual merges, no delays.
Core capabilities include:
Real-time retrieval — Answers reflect current data, not yesterday's snapshot.
Multi-source querying — Combine data from different tools in a single conversation.
Security-first architecture — Modular pod design keeps data isolated and protected.
Plain language interface — Built for technical and non-technical users alike.
The initial live integration connects to HubSpot, enabling teams to ask questions about contacts, deals, company records and activity in plain English: "Which deals closed last week?", "Show me contacts from the healthcare sector added this month", "What's the pipeline value for Q4?", or "Which high-value deals have gone quiet in the last 48 hours?"
Answers are generated on the spot, drawing from current HubSpot data.
The next demonstration use case will connect HubSpot and Google Drive simultaneously. This enables questions that span both systems: "Pull the proposal document for our largest active deal", "Show me meeting notes related to contacts in the New York region", or "Which clients have we shared pricing documents with this quarter?"
Following Google Drive, the roadmap includes Notion and Slack integrations, each maintaining documented security parameters and access controls.
Many AI tools rely on static knowledge bases or periodic data syncs. Ragbricks queries source systems directly. When you ask a question, you receive an answer based on what exists now—not what existed when the last sync ran.
This matters for sales teams tracking live pipeline changes, support teams needing current customer context, operations teams monitoring real-time activity, and anyone making decisions based on up-to-date information.
For a sales rep preparing for a call in 15 minutes, the difference between "data from this morning's sync" and "data from right now" can be the difference between a productive conversation and a missed opportunity.
The mid-market is shifting fast. Sales cycles are shorter. Customers expect faster responses. Data volumes keep growing. Yet many teams are still anchored in manual workflows and dashboards built for yesterday's world.
CRM systems today offer much more, yet the bottleneck is often not features but behaviour and operational readiness.
For HubSpot users in particular: you've already invested, you already hold the data and you deserve to unlock it rather than wrestle with it.
Ragbricks is committed to open-source principles. The architecture, integration approach and security model are documented and visible. This is about building AI retrieval systems with transparency and developer credibility.
The platform runs on Kubernetes infrastructure, with validated performance supporting early user volumes. Current infrastructure scales to approximately 100 users per node at a baseline operational cost of £300–400 per month.
Try our live demo (free; UK & Germany-friendly; no HubSpot login required) and ask the kind of questions your team should be asking.
Pick your most painful moment this week: maybe prepping a call, maybe chasing a deal that went quiet.
Imagine saving 15 minutes a day per rep across your team. What could those minutes become? Coaching, closing, strategising.
Ragbricks is preparing for a private alpha with 25–50 early users, followed by a community beta and eventual public launch. Teams interested in real-time, secure data retrieval can register interest through the Ragbricks website.
We're not building just another dashboard. We're building the intelligence layer your CRM should have had all along—designed for the data volume, team size and pace you're working at in the UK or Germany.
If you're tired of spreadsheets, delayed insights and being reactive; let's change that.
The goal is straightforward: make advanced AI retrieval systems genuinely usable and accessible. Not as a distant promise, but as a working product available today.
Try the demo. Tell us what you need. Let's build intelligence that works as fast as you do.
About Ragbricks
Ragbricks builds real-time, secure data retrieval systems powered by RAG technology. Through modular architecture and open-source transparency, the platform enables teams to query live business data through natural language: combining technical credibility with genuine accessibility.
Specifically designed for mid-market B2B companies in the UK and Germany using HubSpot, Ragbricks delivers instant, actionable answers to the questions that matter most.
For more information, visit ragbricks.com or contact ma@ragbricks.com.